While exhorting people to 'Like' the India Against Corruption page on Facebook I'm aware that merely 'liking' or 'following' a digital presence does not make a big difference. The hope that I hold out is that it could be the start of a bigger change, one that makes each person even more mindful about herself and the world that she creates. When I 'like' a page or perform any such synonymous action I allow for a deluge of data and opinion to be pushed my way; for eg. last night the IAC guys put up a very interesting document online, via Facebook, one on the United Nations Convention Against Corruption. Getting access to material of such a nature will allow us to go beyond spouting rhetoric and jargon. This direct channel is the reason why many people have actually read the Lok Pal bill, as proposed by GOI and the one put forth by IAC. Few may have undertsood the legalese but the 'page' on Facebook and the Twitter account gave them a forum to ask their questions. Social media is an effective tool to generate many layers of conversation and dialogue, which is what we need to start with today.